本帖最后由 gzyhao 于 2022-1-20 22:32 编辑 原文：
https://viewfromthewing.com/ihg-rewards-senior-vp-loyalty-explains-big-program-changes-coming-starting-with-new-elite-level/逛国外网站发现这个；采访和原文作者观点挺有意思的，稍微翻译一下：
Elite benefits are coming, being announced “in the coming months.” While they’re not talking about details yet, they’re still working with hotels ironing things out...精英会员权益将会在接下来几个月公布。虽然他们现在还未提及权益细节，他们仍旧在和酒店商讨细节……
It’s worth noting that how status will be earned based on 2022 activity is being announced after 2022 has already started. That seems to be why there’s a bifurcated announcement of qualification changes now, elite benefits later. They aren’t ready to talk about the benefits but the calendar forces them to share changes how status will be earned.需要注意的是，如何根据 2022 的活动获取会籍的要求是在 2022 年新年后发布的。这似乎就是现在先公布等级要求改变、后公布精英会员权益背后的原因。他们还没准备好如何公布权益，但是日子催着让们先公布如何获取会籍。
IHG 对于酒店的控制力（笑）
...we can expect to see some of what elites are “getting with other programs that they’ve told us are important to them.” IHG “won’t do everything our competitors are doing” but we can expect more benefits and benefit choices as well.我们可以预计得到一些精英会员“在其他计划享有的且告诉我们他们认为重要的（权益）”。IHG”不会去做我们的竞争者所做的所有事情“，但是我们可以预期获得更多的权益和权益选择。
Hotels are being told it will cost them less to service IHG Rewards members in the future. Heather described a need for “balancing the cost to serve members... Some of the cost reductions will come from internal accounting rather than direct lower costs for points and benefits.酒店正被告知在将来服务 IHG 优悦会会员的成本会更低。 Heather（优悦会 SVP）说明他们需要平衡服务会员的成本……（举例取消「不受欢迎的」金会员的积分欢迎礼物）一部分的成本消除将会来源于内部做账而非积分和权益带来的直接成本降低。
IHG was already a program that’s all about earning points, since it is very light on elite benefits (no guaranteed late checkout or promise of suite upgrades or even breakfast). We can expect that to change, though it’s not clear yet by how much.IHG 之前是一个“就是用来赚积分”的会员计划，因为它不提供什么精英会员权益（不保证延迟退房、不提供套房升级甚至早餐）。我们可以其他这一点有所改变，但是现在还不清楚究竟会变化多少。
个人猜想，现在最大概率的改变可能是钻石会员保证早餐了（或者积分早餐二选一？），虽说大中华区在 CP / 华邑保证这一点了；还有就是房间升级也可能更宽泛了（大中华区挺慷慨的了）。
She says that the “loyalty program will bring all of those investments together.”她说：“（新）忠诚计划会将我们所有的投资整合在一起。”
They see improving the loyalty program as necessary to weave together their 17 brands, which I’d add is how Marriott frames Bonvoy for its 30 brands.他们认为改进忠诚计划对于整合他们 17 个品牌是必要的，我认为这也是万豪为它 30 个品牌构架旅享家的方式。
大概率是六善、Kimpton、IC 和丽晶拴在一起，还是不给权益（但应该会在大使计划把这些品牌整合在一起）。
In the next week IHG will be launching an award discount promotion for top tier elites.下一周 IHG 会开始面向精英会员的免费住宿打折活动。
积分打折促销总有一种积分贬值之前给你一颗糖的感觉（见隔壁香鸡）;再想到上面“服务 IHG 优悦会会员的成本会更低”……
然后也不看看自己有什么和万豪竞争的资本 
